Created on the initiative of the Kraków Festival Office (operator of the ICE Kraków Congress Centre), the KRAKÓW NETWORK project aims to develop a cohesive group of organisations operating as part of the meetings, incentives, conferences and exhibitions (MICE) sector to help the industry increase the number of academic and business events held in Kraków. The group also aims to develop Kraków’s image as a strong brand in the meetings industry. The activities of the KRAKÓW NETWORK include analysis of the development trends in the industry, measuring the effectivity of its activities and monitoring the economic impact of the meetings industry on the city’s prosperity. The initiative also provides a platform for discussion and exchange of experiences, knowledge and good practice.
The target groups of the initiative are the tourism and business sectors interested in building relationships based on opportunities created by the developing infrastructure of MICE sites in Kraków. The project mainly focuses on venue operators, restaurants and hotels, representatives of PCO, DMC and events agencies, and the transport industry. The MICE industry in Kraków is somewhat dominated by representatives of the three largest venues in the city: the ICE Kraków Congress Centre, TAURON Arena Kraków and the Conference, Congress & Convention Centre – EXPO Kraków. They operate on the basis of a joint agreement, confirming their goodwill to cooperate for the benefit of the city. As well as experts and representatives of the meetings industry forming part of the KRAKÓW NETWORK, the group also includes representatives of Poland’s academic circles interested in holding events in their fields. They meet as part of the Kraków Congress Ambassador Club. The KRAKÓW NETWORK currently has six hundred members.